Overview
Task
Create a luxury sportswear brand for padel enthusiasts.
Deliverables
- Brand Identity
- E-Commerce Platform
- Marketing Strategy
Year
2025
E-Commerce
Fashion
Deite
2025
Déité Padel
ARKCEL partnered with SNEAKAR and fashion designer Kameron Birchall, formerly of CASTORE, where he created merchandise for Formula 1, to launch Déité Padel, a premium sports leisure brand that redefines athletic elegance both on and off the court.
Déité represents the perfect fusion of high-performance functionality and sophisticated style, specifically engineered for the dynamic demands of padel while maintaining the refined aesthetic essential for exclusive clubhouse environments. Our design philosophy centres on seamless transitions from intense court action to social gatherings, ensuring athletes never compromise on style or performance.
Beyond product development, ARKCEL provided strategic support across all business verticals. We collaborated on developing a robust business plan that positioned Déité within the luxury sports market, crafted targeted marketing strategies that resonate with discerning athletes, and established sophisticated sales and distribution networks. Our operational framework ensures scalable growth while maintaining the premium quality standards that define the Déité brand.
The result is a distinctive luxury padel brand that elevates the sport's aesthetic standards while delivering uncompromising performance, backed by a business infrastructure designed for sustainable growth in the competitive premium sportswear market.
Contact Information
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We are more than just a partnership...
Strategy & Growth
KPIs & Metrics • Market Research • SAM • Competitive Analysis • Product Roadmapping • Prototyping • User Feedback
Software
Web Applications • Cloud Infrastructure • Mobile Apps • Web3 • E-Commerce • Artificial Intelligence
Business Development
Sales • Marketing • Investor Relations • Network Expansion • Compliance
Other Projects
Augmented Reality
Fashion
2023/24
SNEAKAR
SNEAKAR is a footwear company using augmented reality in physical sneakers. This approach delivered measurable increases in conversion rates for brands using AR-activated custom footwear as an engagement tool at B2B conferences, creating an immersive sales funnel that allowed prospects and partners to interact with, learn about, and purchase products in new ways.
