Overview

Task

A marketing platform leveraging a network of electronic displays.

Deliverables

- IOS & Android Application

- Administrative Dashboard

Year

2025

Marketing

2025

Boxe

ARKCEL developed BOXE's guerrilla marketing platform that transforms urban advertising through a distributed network of affordable electronic displays controlled by intelligent software. This approach combines the impact of street-level marketing with the precision and scalability of digital advertising technology.

Our platform consists of a lightweight mobile application that integrates with low-cost electronic devices, instantly converting them into dynamic advertising displays. The centralised command dashboard empowers the BOXE team to orchestrate campaigns across their entire network, enabling real-time content updates, synchronised messaging, and coordinated brand activations across multiple locations simultaneously.

The platform's analytics capabilities provide insights into guerrilla marketing effectiveness. Built-in sensors and computer vision technology track viewer engagement metrics, including foot traffic, attention duration, and demographic analysis, delivering measurable ROI data that traditional street marketing cannot provide.

This integrated ecosystem allows BOXE to deploy highly targeted, data-driven guerrilla campaigns that combine the authenticity and viral potential of grassroots marketing with the measurability and control of digital advertising platforms, creating a new paradigm for urban brand engagement.

Features

Distributed Display Network:

A scalable system of affordable electronic devices that can be rapidly deployed across urban locations to create a guerrilla marketing network with city-wide reach.

Centralised Campaign Management Dashboard:

A unified control platform that enables real-time content updates, synchronised messaging across all devices, and coordinated multi-location advertising campaigns from a single interface.

Lightweight Device Application:

A mobile app that transforms low-cost electronics into professional advertising displays, with automatic content synchronisation and remote management capabilities.

Real-Time Analytics and Engagement Tracking:

A monitoring system that captures viewer metrics, foot traffic data, attention duration, and demographic insights to measure campaign effectiveness and ROI.

Remote Content Deployment:

Instant content distribution system that allows marketers to update advertisements, launch time-sensitive campaigns, and modify messaging across the entire network without physical device access.

Multi-Location Campaign Orchestration:

Coordinated advertising capabilities that enable synchronised brand activations, location-specific messaging, and targeted campaigns based on geographic and demographic data.

Performance Data Collection:

Analytics gathering that provides measurable insights into guerrilla marketing effectiveness, viewer engagement patterns, and campaign impact across all network locations.